Aloha Shirt

The contemporary, yet classic 808 Aloha shirt brings a bold attitude and effortless coolness to tropical temperatures. This design has a message and maybe it's a little rebellious. Breathable 100% polyester with a linen-like texture and dye-sublimated colors keeps the artwork vivid while the button-front, short-sleeve cut stays relaxed and easy to wear. Represent wherever you show up, backyard barbecues, island-bound getaways, or just because you feel like making an 808 statement.

To celebrate our launch and honor the 1930s pioneers who crafted the first Aloha shirts for 95 cents, I’m releasing our featured design at a legacy-inspired price of $95 (Regularly $115) for a very limited time.

It’s our way of connecting the past to a more sustainable, circular future."


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